Booking from October 2026
Content people save, send and come back to.
Fashion, lifestyle and culture creator from Lisbon. Campaigns built to earn attention long after they end — concept, script, shoot and distribution.
Followers
Monthly reach
Engagement
Selected partners
( The approach )
I don't chase trends. I make things people save, send and come back to — content that still earns attention six months after the campaign has ended. That, and nothing else, is the job.
Alex Rey
Six years · Four platforms · One rule
01 — About
Six years ago I started posting outfit notes from a rented flat in Lisbon. Today the same instinct — make it specific, make it honest — reaches a quarter of a million people every week.
Alex Rey
Photographed in Lisbon, 2026
I work with brands the way I work with my audience: fewer posts, better ideas, and content that still makes sense a year later. Every campaign starts with a conversation, not a rate card.
Off camera it's slow mornings, film cameras and long walks through Alfama. That's where most ideas start — and why the work feels lived in rather than staged.
Based in
Lisbon, available worldwide
Niches
Fashion, Lifestyle, Travel, Beauty
Platforms
Instagram, TikTok, YouTube
Languages
English, Portuguese, Spanish
Creating since
2020.
120+ brand partners
02 — The audience
Updated monthly from native platform analytics. The full breakdown lives in the media kit.
Primary channel — Reels & carousels
Short-form — fastest growing channel
Long-form films · 11K comments a month
female — 2.4× the category engagement average
03 — Recent work
A cross-section of the last six months — organic posts and paid partnerships.
1.8M views · 6.1% eng.
Veloura × Alex Rey
2.1M views · 48K saves
Organic series
1.2M views · 7.2% eng.
Auralis × Alex Rey
04 — Working together
A small number of brands each quarter, so every campaign gets real thinking — not just a posting slot.
05 — Case study · Norrfeld × Alex Rey
Spring 2026 — EMEA
A running campaign for people who don’t call themselves runners. We built it around six real morning routines in Lisbon and let the product show up the way it actually does — halfway through, slightly out of frame.
Objective
Shift perception of the training range from “athlete” to “everyday” among 18–34 women in EMEA.
Produced
4 Reels · 1 long-form YouTube film · 12 stills licensed for paid
Duration
6 weeks — concept, shoot, edit, rollout
Role
Concept, creative direction, on-camera talent, edit
Reach
Engagement
06 — Kind words
Four of the last twelve partners. Pick a name to read theirs.
“Alex understands how to turn a brand message into content that actually feels native. We stopped writing scripts after the first campaign.”
07 — Packages
Every brief is quoted on its own. These are where most partnerships begin.
One idea, one platform, done properly.
A multi-asset rollout across platforms.
A real relationship, built over months.
Prices exclude VAT · Usage extensions on request
08 — Follow along
Updated daily — the unpolished half of the job.
09 — Questions
Anything not covered here — just ask in the form below.
10 — Partnerships
Have a campaign, collaboration or idea in mind? Let’s talk.
@alexrey
